Quick Thought of the Week

Are you frustrating customers with complicated policies and confusing experiences?

🚪 How many steps do customers go through to solve problems or make purchases with you? Count the clicks, forms, and interactions, required.

💬 When did you last ask your customers what obstacles they face? Do you know? Or do you just think you know?

🔎 Could you simplify pricing, billing, messaging, or policies without sacrificing quality? Identify what brings little value to the process.

You can drive results if you choose to obsess over customer effort. Studies show that ease of use builds loyalty more than “amazing experiences”.

Help customers seamlessly get things done. Remove roadblocks. Simplify choices. Break down those silos.

Creating frictionless experiences keeps your employees happier too! Give it try! Please. 👍