Marra CX Hub Top 3 CX Articles for the Week of July 1, 2024
WEEK OF JULY 1, 2024
🔥 The CX world is constantly evolving with new content being shared daily 🔥
Don’t get left behind in the heat of customer experience innovation! Each week, we’ll cut through the noise and deliver our Top 3 CX Articles to you right here on Marra CX Hub!
Brace yourself for the hottest CX trends, insights, and game-changers that’ll keep your brand on fire! 🔥
The Evolution of the Customer Experience Discussion in Fintech
(Finovate, Julie Muhn) The conversation around customer experience in financial services pre-dates fintech. And while the topic surged after the great digitalization of services took place in 2020, conversation about customer experience in banking and fintech has once again slowed.
https://finovate.com/the-evolution-of-the-customer-experience-discussion-in-fintech/
Gary’s take: Have you noticed the banking and financial services sector often seems to move at a glacial pace when it comes to CX and innovation? This article is succinctly highlights several key factors contributing to this slow progress. It also includes links to four separate videos featuring industry experts sharing their thoughts on the challenges and potential solutions. This one serves as an nice referene point for those interested in the future of banking and fintech.
Major Hyperbaric Chamber Manufacturer Oxygen8 America Unveils New Website to Enhance Customer Experience
(Newswire, Oxygen 8) As the nation gears up to celebrate Independence Day, Oxygen8 America, a leading provider of hyperbaric chambers, proudly announces the launch of its newly revamped website. This significant update is aimed at improving customer understanding, support, and ease of communication.
Gary’s Take: Even hyperbaric chamber companies are breathing life into the customer experience bandwagon! (Sorry, I couldn’t resist 😁 )
Training Customers to Do It Themselves
(Hospitality Net, Shep Hyken) More and more, customers are open to using self-service solutions. Our customer experience research shows that while customers might prefer the human touch, some expect digital, self-service solutions. In certain cases, they even demand it. And it’s not just in customer service.
https://www.hospitalitynet.org/opinion/4122744.html
Gary’s Take: I appreciated this one for its simplicity and because I have lived it for so long—moving clients to utilize the technology available to them. When a customer asks for help, provide them the help they need, but if they are willing, show them how to do it themselves easily. In my case, I would run an investment report for them, save it, and share it on the technology platform so they can reference it, build on it, and run it again at a later date.
BONUS CARTOON:
Chief Buzzword Officer, Marketoonist
https://marketoonist.com/2024/07/chief-buzzword-officer.html
Gary’s Take: This one is low-hanging fruit, but I had the bandwidth to add a cartoon. I hope this one moves the needle to help you streamline your next deep dive into your best practices…OK that’s enough…Oh, I didn’t say AI…”AI!”😁
