Show Notes – Episode 8 of Your Customer, Your Success with Katie Stabler
Episode Title: Cultivating a CX Movement with Katie Stabler
Host: Gary Marra
Guest: Katie Stabler, Founder of Cultivate Customer Experience by Design
In this episode of Your Customer, Your Success, Gary Marra sits down with Katie Stabler, a passionate CX consultant, speaker, and author, to explore the power of customer experience and the principles behind building meaningful customer-driven relationships. Katie shares her unique journey from the non-profit sector to leading CX initiatives, emphasizing the importance of empathy, trust, and effective communication in enhancing customer satisfaction. They discuss the barriers companies face in improving CX, the critical role of leadership, and the necessity of fostering a culture that prioritizes customer-centricity. Katie also introduces her upcoming book, “CX-ism” which encapsulates her insights and strategies for transforming customer experiences across various industries. Additionally, Katie and Gary Marra discuss the transformative power of customer journey mapping in organizations, the evolving role of AI in customer experience, and Katie’s sensational 3 S’s of Customer Experience!
This is such a great episode, I can’t wait to share it and hear your feedback! Such a great lively discussion with wall to wall insights, takeaways, and inspiration for customer focused professionals at any level!
Key Topics Discussed:
✅ Human-Centered CX: Katie explains how companies can cultivate strong customer relationships by prioritizing empathy, communication, and experience design.
✅ Customer Experience vs. Customer Success: The importance of distinguishing and aligning both disciplines for long-term business impact.
✅ CX Innovation & Experimentation: Why trying new approaches—just like trying new recipes—can elevate a brand’s customer experience.
✅ Metrics & Measurement: How businesses should approach CX measurement without losing sight of real customer needs.
✅ Katie’s Upcoming Book: A sneak peek into her latest work on customer experience strategy, “CX-ism”:
Where to Find Katie Stabler:
🔗 Website: cultivatecustomerexperience.com
🔗 LinkedIn: Katie Stabler on LinkedIn
🔗 Instagram: @customer_experience_cultivator
🚀 COMING SOON: Join Katie’s book waitlist and stay updated on her latest insights in CX:
https://www.cultivatecustomerexperience.com/cx-ism-the-philosophy-of-customer-experience
Connect with Gary Marra & Your Customer, Your Success
📌 Podcast Website: Marra CX Hub or any of your Favorite Platforms!
📌 LinkedIn: Gary Marra
Here is the YouTube link to Your Customer, Your Success Podcasts:
🔗 Your Customer, Your Success YouTube Channel
📌 YouTube: gforce41 (This is my YouTube Golf & Gaming Channel)
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