Marra CX Hub Top 3 CX Articles for the Week of August 26, 2024
Week of August 26, 2024
Elevate Your Customer Experience Strategy with Marra CX Hub’s Weekly Insights
We know it’s hard find time to keep up with the continually evolving Customer Experience (CX) landscape. We’ve got you covered.
Every week, we bring you the Top 3 CX Articles, handpicked by us to help you stay on top of the latest trends, insights, and innovations. Dive into the latest CX game-changers and empower your team with the knowledge they need to create unforgettable customer journeys that drive brand loyalty.
Customer Success Team Empowering Coaches One Conversation at a Time
(BuiltIn Austin, Brigid Hogan with Catherine Avera)
“Listen if you want to be heard.”
Long-time UCLA Basketball coach John Wooden’s advice is applicable far beyond the court, and customer success managers know well that listening to customers’ needs empowers each CSM to offer the best support possible.
For the customer success managers at Scorability, listening well means no two conversations are the same — because no two athletic programs have the same needs.
Gary’s Take: I have been told one of my “Super-powers” is listening. That’s why I loved this article about how active listening enhances the support and eventual success of Scorability’s relationships. Not only do they have a well planned training as part of their on-boarding process, but there main take-away is…listening. You don’t hear that very often.
An Experience-Focused Approach to Subscriptions
(Retail Customer Experience, Wendy Karlyn)
From BarkBox and Hello Fresh to Amazon Prime, subscription services are everywhere. And for good reason: Subscription models are expected to grow at a compound annual growth rate of more than 18% between now and 2028.
https://www.retailcustomerexperience.com/blogs/an-experience-focused-approach-to-subscriptions/
Gary’s Take: Wendy starts with a nice summary of basic subscription models, then follows up with an outline for implementation. A nicely done subscription model that fits your customers needs can be a differentiator that drives the relationship forward. Witness my shelf full of Keurig coffee…
Google Cookies Are Here to Stay: What This Means for SEO
(CMS Wire, Steve Olenski
With Google cookies sticking around, we explore the unexpected ways this impacts SEO and digital marketing.
Gary’s Take: Anyone who knows me knows I can’t resist a good cookie. But that’s not what this one is about! Steve does an excellent job of walking you through the world of google cookies and how they impact your SEO as well as the benefits of using them wisely to engage your customers.
